In a World of Digital Noise,
I Help You Make a Purposeful Impression
The world of digital communications is noisy, crowded, and filled with competition. How can you stand out in an oversaturated market? What can you do to build trust with potential customers? And how can you make a purposeful, lasting first impression in a world full of noise? It’s simple - through brand strategy and the power of print communications.
Neue Studios specializes in creating memorable visual communications in print that will help you stand out from the competition. But it’s more than that - I work directly with you to connect your business with your customers.
How do we get there? I’ve created a process - Purposeful Impressions - that allows me to see beneath the surface and understand the core of your business - your strengths, your pains, where you are now, and where you want to go. I work with you to develop a strategy to meet your goals, resonate with your audience, and make an impression.
And then? Creativity follows the strategy to bring your vision to life.
View My Process
Printed material is a more powerful and persuasive moderator of action, which elicits a positive response that is 20% higher compared to its digital equivalents.
70% of Americans, including 69% of 18-24 year olds, say they prefer to read print and paper communications rather than reading from a screen.
Brand recall was 70% higher among those who were exposed to a printed mail piece (75%) than a digital ad (44%).
Direct mail with digital ads yield a 28% higher conversion rate.
DID YOU KNOW
Purposeful Impressions is my proprietary process I make available to clients that is designed to dig deep for insights and uniquely position your brand to connect with your target audience. It bridges left and right brain thinking to understand, identify, conceptualize, and deliver memorable communications that build trust with your customers.
Understanding and Planning
With a Purpose
Achieving the Plan and Making
First, I work congruently with all decision-makers to identify and understand your customer(s), define who you are (as a brand), and prioritize your goals. This information is an important step to building a solid foundation for your strategy and communications.
Next, we work together to develop a tailored strategy from the information in our Discovery phase. This includes positioning your brand in the marketplace, customer avatar(s), and determining deliverables. It’s the roadmap to achieve your goals.
Finally, I'll provide a cost estimate to create and produce the agreed upon deliverables - based on the strategy. Once approved, I'll explore visuals, tone & voice, and messaging of your brand communications. You'll understand how the creative is rooted in the strategy and begin to see everything come to life.
Since brands work with me in many capacities, it’s difficult to foresee what deliverables you will need. So, I like to start with a free initial consultation. Here, we can discuss your goals and determine if we are a good match to help you move forward. If we are a good fit, we can schedule your team to begin the Purposeful Impression process.
The Purposeful Impressions process starts at $2,000 and includes two facilitated Discover phase meetings and the Define phase meeting. A summary report is provided outlining all the information we have discussed along with the strategy to assist you in achieving your stated goals.
Schedule a Consultation
There's more to design than just making an impression – its' about making a purposeful impression to the right people.
There’s a whole lot more to design than just creating something that’s beautiful. Design isn’t effective unless the end result is connected to the business strategy, goals, and vision. A design decision is a business decision, after all. Take a look below to see how I’ve created purposeful, meaningful communications for my clients that have made a lasting difference in their business.
” It's nice to have one person to have faith in, that will handle it for you and it does what you want it to. ”
“ We have a complicated business that is difficult to understand, but they learned and understood our business and were able to translate that into something simple and easy for outsiders to understand. ”
Renie Shapiro Silver
SVP Corporate Finance
“ All the creative and marketing elements were done on time, within budget, and have endured. I always have the sense our work is as much a priority as any other work Mark may have. ”
Contact me today to get started.
Let's Work Together