Masonicare at Mystic
Campaign and Brand Development
When Masonicare at Mystic approached us, they were in the very beginning stages of launching their brand-new shoreline community in Mystic, Connecticut. I developed a sophisticated and elegant identity (logo) to match the romantic feel this shoreline community will have, while being sure to keep the style within their existing brand standards/guidelines.
The design continues the theme with different shoreline landscapes on business cards and further adds to the romance Mystic has to offer.
Masonicare at Mystic Website
We worked closely with website developers to bring our vision to life. Continuing the theme, we used romantic imagery and easy navigation to naturally engage with viewers seeking additional information about the Masonicare at Mystic community.
Masonicare at Mystic Advertising
The print and electronic ads aid in increasing awareness to the surrounding area and direct prospective customers to the website to find more information.