THE POWER OF PRINT

As consumers, we’re always being marketed to – every time we scroll through social media, check our email, search the web, and even while we work. There’s so much digital marketing out there that we have to ignore it if we want to get anything done.

 

In other words? There’s just too much digital noise.

 

 

 

There has to be a better way to stand out and reach customers, right?

 

As marketers, we strive to keep up with the best. We think that digital ads are what we need to reach our customers. But why do we want to do exactly what everyone else is doing? How can we stand out? What is the chance that our target audience will engage with our ad? It’s not high. There’s a lot of competition and it’s tough to constantly compete.

 

Not if we do things differently.

 

 

 

Print has a lasting impact

 

We couldn’t possibly retain all of the information we are exposed to through online marketing. There’s just too much of it. Instead, we begin to block everything without even knowing what we’re doing - which means a whole lot of marketing effort and money is wasted.

 

It’s not just about marketing either. With so much noise in the digital space in general, it’s amazing that we’re able to retain anything at all. We read one article, only to seconds later find another article with an opposing viewpoint. Information overload, anyone?

 

 

The same goes for more complex information. Manuals, information booklets, in-depth sales guides – all easier to absorb in print form.

 

 

But, what about millennials?

 

Even in an increasingly digital world, millennials actually prefer print. Sounds crazy, right? There’s research to back it up.

 

 

 

Still finding this hard to believe? Take a minute to google “millennials and print” and you’ll see just what we’re talking about.

 

 

Print and digital work well together.

We’re not bashing digital marketing. In today’s world, a certain amount of digital marketing is needed to stay competitive – whether it be in the form of a website, social media, or a blog. The point we are trying to make is that you can enhance your efforts and differentiate your brand with print media. The proof is in the numbers:

 

 

Print’s relevance is even more important in our digitally overloaded world - it has a lasting impact, is influential to consumers today, and when combined with digital, can greatly enhance your marketing efforts. The digital market today might be oversaturated and extremely competitive, but you can stand out through the power of print.

 

 

Are you ready to make your marketing rise above the digital noise?

 

Contact me today to get started.

Let's Work Together

About Mark Terranova

I’ve been a creative professional for more than 20 years where I enjoy developing long-term relationships with my clients to help with their growth. My favorite part of the creative process is understanding and learning each client's business, goals,  industry, and customers. It is the inspiration which fuels my creativity to develop memorable marketing communications that build trust and purposeful connections with their customers.

About
Mark Terranova

 

I’ve been a creative professional for more than 20 years where I enjoy developing long-term relationships with my clients to help with their growth. My favorite part of the creative process is understanding and learning each client's business, goals,  industry, and customers. It is the inspiration which fuels my creativity to develop memorable marketing communications that build trust and purposeful connections with their customers.