Zygo Corporation is a worldwide supplier of optical metrology instruments. They came to us looking to refresh their optical surface profilers and laser interferometers product literature because they wanted to better serve their customers. Zygo needed to stand out from the rest – we thoroughly researched their competition to help determine the focus and how they could best differentiate. After discussing the end goal with Zygo, we decided to construct an overview brochure for each of their lines, demonstrating to prospective customers how and where their precision instruments could be used.
Pockets on the inside back cover provide a place for sales associates to add business cards and up-to-date specification sheets for more detailed product information. The use of photographs helped show potential customers how and where Zygo’s products could be used.